“From all my years in school, continuing education classes and workshops in the film business, I always felt excited because of the wonderful teachers and advisors that helped mold me into what I am today. Family and friends also had a great part in this job.

As an independent filmmaker from a small town called Pasadena, TX, I never knew what this industry had in store for me. All I knew is that I had the passion to follow my dream and that I was fortunate and blessed to have the opportunity to work in a field that I love.

As you know, development of my movie El Nacional started many years ago. The National Association of Latino Producers (NALIP) had a great part in developing this project as I have taken many of the signature programs they offer, like NALIP’s Producers Academy. Everything that I learned throughout the years I have put in practice but somehow there was a piece missing that I couldn’t wrap my fingers around – the movie marketing materials.

Even though we are taught that we need to start early in our projects and have items such as “keyart” and “Press Kits, etc” in place, it was hard to find the right partnership with a vendor that caters to us small independents.

I was THRILLED when I learned about Graphic Alchemy Design & Printing. The wonderful creative services that you offer are fantastic.  There aren’t that many companies out there that take on independent projects like mine.  I’ve looked.  And those that do, charge as though we are big studios.  But when I found out about your business and all that you provide and your reasonable quotes, I was excited.  You took on my project with heart, body and soul.  Your personal attention to El Nacional was admirable.  Even though you were working on a big studio project simultaneously with mine, you always gave me the same reliability, the same personal attention without lacking creativity.  And what I was most impressed was that you often worked til 3 or 4 in the morning to make your deadlines.  You accommodated each and every change with a smile and a warm heart all the while offering your professional recommendations on the designs.  You brought my vision to a whole new level in my movie marketing materials.  Because of you, I stood out at our most recent NALIP confernce with my marketing posters, brochures, my media wall and sell sheets.  I left an impression with many of my NALP collegues, mentors, and advisors.

You are outstanding! Your company and your services are crucial to us independents.  Your personal attention to detail is paramount. Your commitment is commendable and your passion to work on each individual project by giving 200% all the way through will keep your clients, big and small, coming back!  I know I am. You’ve made a friend for life.  Thank you for your many talents…and sharing them with me. Gracias Amiga.”

Warm Saludos,
Baldemar Rodriguez

Thank You Baldemar for your kind words. We really believe in you too! We were happy to be there to help lift you up even more and get you the attention you deserve. It’s so exciting to be a part of your vision. Best of luck in all your endeavors, and thanks again for tooting our horn! ~Carine L. Horner, Owner, Graphic Alchemy Design & Printing

Author: Carl Roughsedge

First of all let’s define what we mean by effective graphic design. Graphic design is a form of design, a creative process that involves development and innovation. It is a form of communication that aims to combine images usually graphic, typographic or photographic to convey information to a target market. By effective graphic design I mean work that has the qualities required to achieve the objectives for which it was produced.   The types of communication materials requiring effective graphic design that would be classified as:     Brochures   Leaflets   Advertisements   Logos   Mail shots   Posters   Point of sale materials     Websites, banner advertising and emailers would also involve graphic design but this type of design is somewhat different in its development process and the criterion required to produce effective communication materials are also different. This type of electronic graphic design is usually known as interactive media. It is a different subject altogether and I will focus on design for print in this article.   The development of effective graphic design work involves several stages, these would typically be:     Briefing and identification of requirements   Concept development   Visuals including layout, images, colour selection copy and typography   Development of visuals to finished artwork   Print   Campaign execution     The objective of graphic design is to influence customer behaviour patterns in a positive manner e.g. to influence them in purchasing decisions favourable to your own brand, products or services. Graphic design can achieve this by convincingly conveying the reasons why the consumer or business should make these decisions and carry out the necessary actions.   In order to influence customer decisions and deliver effective graphic design the stages to follow are:     Appoint the correct design agency in terms of cost and quality. The internet is now undoubtedly the best place to source quality, effective graphic design.   Give the design or agency the best brief you possibly can. Explain what you hope to achieve, what your target market is in terms of age, sex, social class or for a business to business project, company size, etc. Decide on your major sales points and convey these to the designers.   The design agency must then develop concepts which will convey your main sales points in the most effective manner, this could include humour, comparison, aspiration, credibility, price advantage, etc. Usually both visual work and copy will be presented. The agency should also be able to make recommendations about the best form of print or media to achieve the set objectives.    The most suitable and effective concept should be selected and then developed together by the client and the agency. The process is most effective if the two work in harmony, the agency using its knowledge of marketing, the design process and customer behaviour and the client their knowledge of the particular market. Antagonism on either side is usually detrimental to the final result!     Once this process is complete you should have your effective graphic design work and the final stages are print and production, the roll out of the campaign and most importantly, the achievement of objectives.

Article Source: http://www.articlesbase.com/graphic-design-articles/effective-graphic-design-the-key-elements-1742549.html

About the Author:
Carl Roughsedge is Director of  www.e-Moonlighting.com  which provides effective marketing, website design, logo and graphic design to businesses around the World.